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WHAT WE FIND INTERESTING

Prepared for the future? Only a quarter of German companies are equipped with an innovative competence or -culture. Use the power that lies in your brand to stay ahead!

Innovationskraft sinkt: Der deutsche Mittelstand verschläft die Zukunft.

Strategy plus plus? The major players in the consulting business are growing but not because of traditional consulting. Add-on services like post-merger and digitalisation projects now deliver their major turnover. But are there not other players better equipped to do this?

Is Strategy Consulting Dead?

„Ohne Markenkommunikation können Steine nicht zu Ikonen werden“, Laurent Lacour, Managing Partner von hauser lacour und Professor für Corporate Identity an der Peter Behrens School of Art.

Wie aus Gebäuden Marken werden.

The foundation for a successful Brand Performance lies in the organisation. Read and learn!

Wenn es die Werbung sagt, muss es ja stimmen.

How to combine technology, business and design?"Acqui-hire" or "Lone Wolf"? Industry titans fight to win the game of innovation.

Management consultants vs. creative agencies.

Need a Facelift? As the devil lies in the details when it comes to rebranding, the alignment between business strategy and your brand values are crucial.

Rebranding? Keep An Eye On These Eight Important Things

DISCOVER TECHNOLOGIES

Brand Management Systeme morgen.

Brake the Silos.

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THINK & LEARN

Wie digitale Markenführung funktioniert.

think moto ACADEMY / Berlin

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ADWIRED

Measuring what counts for brands.

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LEGAL INSIGHTS

Facebook-Like Button: Großes Dislike vom Europäischen Gerichtshof.

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