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DIARY

WHAT WE FIND INTERESTING

Do you have a clear brand promise? Consumer are encouraged by brands who stand for something - and by brands who are able to communicate it.

How Mercedes failed it and Nike nailed it

In der Regel legt das Huhn das Ei und Designmanagement folgt auf Markenmanagement. Die Realität sieht aber anders aus.

Marke und Design - wer ist das Huhn, wer das Ei?

Cool enough? Adidas boss scores low on the CEO - Ticker despite high authentic value. What does the brand need?

Sportlicher Shocker

The right thing at the right time! Relevance, speed and power are the quintessence of a brand that is alive and kicking.

Marken brauchen Momentum

What does your brand stand for? The new ‘Design for Good’ award shows how organisations can use the power that lies in social and political values. Take an honourable stand!

How Brands are Designing for Good - inside the Drum Design Award's new category

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DISCOVER TECHNOLOGIES

Marketing-
planung
Reloaded:

Schluss mit dem unübersichtlichen Chaos.

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LEGAL INSIGHTS

Bitte Lächeln!

Unternehmenskommunikation unter dem strengen Blick des Datenschutzes.

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ABOUT KNOWLEDGE & EXPERTISE

Books

Glossary

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ADWIRED

Measuring what counts for brands.

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