The Business of Brand Management

How to avoid becoming a successful brand consultant?

Prof. Dr. Jürgen Häusler

Anyone wishing to avoid a successful career in brand consulting – and who wouldn't? – should take precautions early on. Studying the social sciences is a good […]

SHORTS

(Giving less) brings blessings!

Alexander Rauch

TO BE DISCUSSED

A stroll through the supermarket or a trip downtown makes us shudder for a moment: The overall visual impression suggests that Christmas is just around the corner! […]

Brand Spotlight: Time for a Midterm Review.

Laura Schreiner

TO BE DISCUSSED

In late 2025, McKinsey described a remarkable trend in its study “State of Marketing Europe 2026”: European marketing executives cited branding as their top priority for 2026, […]

Functional Foods: Where Do the Health Benefits End and the Marketing Begin?

Laura Schreiner

TO BE DISCUSSED

Protein yogurt, omega-3 eggs, kombucha with an adaptogen boost, or Fibermaxxing (high in fiber): When shopping, many of these products sound like a major health upgrade. Functional […]

Oops … they've done it again!

Alexander Rauch

TO BE DISCUSSED

It was December 2025 when the Strenesse brand finally traded Milan Fashion Week for the clearance bin at Lidl in Oer-Erkenschwick. Criticism from brand experts was not […]

This intelligence is just amazing!

Alexander Rauch

TO BE DISCUSSED

After the “bromance” between “Elon” and Donald Trump hit a bit of a rough patch for a while, the two men are apparently back on the same […]

UniCredit, Commerzbank, and the Ponto Eye.

Alexander Rauch

TO BE DISCUSSED

The battle over UniCredit’s takeover of Commerzbank has now been going on for two years, and it can’t be said that the whole affair has been handled […]

Exactly the same thing we do every night!

Alexander Rauch

TO BE DISCUSSED

This might be our last brand newsletter: Because if the bosses at OpenAI and Anthropic have their way, it will only be a matter of days—no, make […]

Does the math still add up?

Alexander Rauch

TO BE DISCUSSED

Today we received two emails from Apple in California: We’re now being asked to get ready right away to pre-order the new iPhone 18 Pro! As always, […]

Another problem solved - one that didn't even exist!

Alexander Rauch

TO BE DISCUSSED

One of the few things we can still agree on in Germany is that the railway system must change—or rather, transform—from the ground up. For such a […]

Editorials

Are you serious?

Prof. Dr. Jürgen Häusler

SATIRICAL COLUMN

A commentary on the article “Brands Must Always Stay in Control” by Lisa Krick of MetaDesign, published in PAGE on October 19, 2026. https://page-online.de/branche-karriere/marken-muessen-immer-die-kontrolle-behalten/ This is probably […]

Editorials

I’m getting really annoyed with the doomsday predictions about AI.

Gion-Men Kruegel

I recently watched a few clips from Steven Bartlett’s conversation with David Friedberg about AI and jobs. The thing that got me wasn’t that I agreed with […]

Editorials

Brand as an MCP Server: How a Brand Answers When an Agent Asks.

MASCHINENSICHT

Four copies of a trademark. The industry has found an answer to producing with AI: every tool gets its own copy of the brand. Only, you cannot […]

Editorials

A Day Without an Agency.

Why the communications industry will not fail because of AI, but because it is asking the wrong question. On Tuesday 11 March 2031, Lena wakes up at […]

Editorials

THE ART AND FUNCTION OF THE FUGUE IN CORPORATE DESIGN.

Prof. em. Olaf Leu

A STUDY The spring of 2026 will long remain in the memories of Frankfurt’s residents. No fewer than two major design-related events caused an increasing stir. First, […]

Opinions

Are you serious?

Prof. Dr. Jürgen Häusler

SATIRICAL COLUMN

A commentary on the article “Brands Must Always Stay in Control” by Lisa Krick of MetaDesign, published in PAGE on October 19, 2026. https://page-online.de/branche-karriere/marken-muessen-immer-die-kontrolle-behalten/ This is probably […]

Opinions

I’m getting really annoyed with the doomsday predictions about AI.

Gion-Men Kruegel

I recently watched a few clips from Steven Bartlett’s conversation with David Friedberg about AI and jobs. The thing that got me wasn’t that I agreed with […]

Interviews

A CITY LIKE NO OTHER.

Jennifer Rickers Johannes Christensen

An interview with Jennifer Rickers about city brands, leadership and building a new identity for Dortmund. When Jennifer Rickers took over her role in Dortmund, many things […]

Interviews

Openness instead of simplicity

Hadi Teherani Elke Malek Johannes Christensen

On designing without dogma and the ambition to make every project a benchmark. A conversation with Hadi Teherani about attitude, holism, and why the strongest designs often […]